If your business is a conglomerate or a coalition, where it might pivot or expand beyond its current core products and value propositions, you might want to consider adopting a neutral brand name. : I’m so happy to be a member of 'program name' : Would you like to sign up for a 'program name' Once you have shortlisted a few options, try them out in various scenarios and see which feels right for your brand and your program. It is equally important to speak to the front liners, who will sell the program to the customers, and solicit their feedback. The feedback I got often led to iteration of name before settling on its final version. Test it with the customers and front-line staffīefore launching a new program, I spent a lot of time pounding the streets and knocking on doors to speak to customers in testing the concepts of a new program name.

Apply a dash of creativity like how Starbucks calls its rewards as Stars Adidas calls it as it is: 3Stripes or be as delicious as Domino’s Pizza’s Pie Rewards. “Rewards”, “Club”, “Circle”, “Insider” and “Points” are used often as they are relatable and direct. A simple rule of thumb: Your primary target audience must be able to remember your program name and heuristically link it to your core value propositions. I’m a proponent for keeping everything about a loyalty programme simple - enrolment, rewards structure, earn/burn mechanism - and that includes its nomenclature or naming convention.Ĭhoose a name that is short, simple but creative. It should not only capture the attention of your target audience, but more importantly it has a high recall value of what your program represents.įrom my past experience in launching and refreshing loyalty programs, here are five tips you should consider when naming your (baby) program. Name your loyalty program! Making a great first impression with the right name is important as it will determine how your customers feel about the program. What’s next as part of your GTM (Go-To-Market) strategy? So you’ve established your loyalty program model and its economics (revenue streams and cost structure).

Loyalty rewards program ideas